Jumio – Raising Brand Prominence in Media
Managing media for a growing financial services disruptor.
AWARDS
Situation
In 2019, Jumio was running the risk of being perceived in the market as a commoditized BPO for identity verification services. Jumio’s advanced capabilities and technology, however, had the potential of propelling the company as one of the premier identity verification and authentication solution providers, challenging the three large credit scoring bureaus in the US and becoming the leader in AI-powered identity solutions.
Jumio was well known and had a large and diverse customer base across various verticals, including Fintechs, Insurtechs, Banks, Online Gaming, Healthcare, Telcos, Mobility, etc.
The desire was to ensure the company is perceived as the premier AI-driven identity verification partner for companies requiring KYC and AML compliance.
Jumio retained Transiris as the agency of record for media to promote the desired positioning in the market, enhance brand awareness, amplify global visibility, and generate high-quality leads through a comprehensive global media strategy planned over several years.
Solution
Our expert media team at Transiris devised a comprehensive brand awareness and positioning strategy to redefine Jumio as an industry leader in AI identity verification solutions and took charge of the media management and buying on behalf of Jumio. We worked closely with Jumio and the 3rd party agency generating creative assets to maintain impartiality and transparency. This approach was crucial for successful project execution.
Taking advantage of our extensive media experiences and media connections, as well as leveraging the fact that we are a global company working across multiple time zones, we successfully leveraged media vendors to deliver outstanding campaign results.
We constantly optimized the campaign by reviewing analytics weekly and reallocated budgets to performing tactics and new, promising ones. We swapped creatives, especially when performance seemed to taper off. We constantly added fresh ideas to increase engagement and provide relevant content to the campaign audience.
Outcome
We delivered a highly successful campaign performance, measured by vital metrics such as impressions, clicks, CTR, and high-quality leads generated. Not only did we accomplish a yearly average of 21.8K clicks, the campaign also generated 11.3M impressions, consistently surpassing yearly campaign projections.
Throughout the media campaign, Transiris played a pivotal role in driving awareness lift, accomplishing nearly 3x the aided awareness of the nearest competitor, as well as consideration lift, with audiences being 2.3x more likely to buy from Jumio than the nearest competitor.
The remarkable success of surpassing lead generation projections by over 70% and boasting double-digit conversion rates, firmly established Jumio as a premier provider of AI identity verification solutions. Moreover, the high lead-to-target audience overlap directly contributed to the growth of their business.