ING Group –
Unica Upgrade to 11.1
Upgraded ING Bank Romania from IBM Unica version 9.1.2 to version 11.1 on three in-house environments.
ING Bank Romania is a branch of ING Group, a global bank with 53,000 employees serving around 38.4 million customers, corporate clients and financial institutions in over 40 countries. Locally in Romania, the bank targets three main areas: Wholesale Banking, Mid Corporate and Retail Banking.
ING had selected IBM Unica Campaign as its outbound campaign management tool. But due to its large volume of data and its focus on privacy and security, the bank had been continuously working on keeping up to date with the internal security regulations, GDPR compliance and latest enhancements of their technologies.
As a result, ING’s Unica instances became outdated; they missed key capabilities that were added in later versions; and, with the announcement of HCL’s end-of-support for version 9.1.2, ING required a critical upgrade.