Flexport – Tariff Insider

Situation

Ranked #8 on the Inc. 5000 list of America’s fastest growing companies and backed by $1B in funding led by the SoftBank Vision Fund, Flexport is disrupting the freight forwarding industry with first-of-its-kind cloud technology, data analytics, physical logistics and supply chain expertise. Flexport faces a highly-saturated industry dominated by thousands of legacy companies, some of which have been operating for decades or even hundreds of years.

The US-China trade war and its tariffs by the Tweet-ful had wrought havoc on supply chains everywhere. Shippers were left looking for answers about what ongoing (and sometimes spontaneous) changes to regulation meant – and for strategies to mitigate future risk. And few brands or analysts were providing guidance to navigate the shifting global trade landscape.

To seize the opportunity ahead of the (since-deferred) Fall tariff increases, we worked with Flexport to build content leadership, brand and destination branding that would drive SEO visibility and referrals for Flexport.com.