case study
eXp –
Video Fundraising
Appeals
Using impactful video to drive donations for eXp’s Corporate Social Responsibility campaign.

Situation
eXp Realty is the world’s fastest-growing real estate brokerage, with over 80,000 agents in 21 countries. As well as disrupting the real estate industry with its unique cloud-based model, eXp is committed to serving communities in need.
In 2017, a devastating run of earthquakes hit Mexico. Homes were destroyed, families were displaced. In 2022, eXp partnered with homelessness charity New Story and initiated a fundraising drive to build 100 homes for families in Morelos, Mexico who were displaced in the 2017 earthquake. The campaign target was to raise $300k, which eXp founder Glenn Sanford would match for another $300k.
The challenge was to bring this story to the forefront in an environment where many other causes were monopolizing the attention of the audience, including the Covid pandemic and the war in Ukraine.

