case study
Thermo Fisher Scientific –
Cancer Research
Creating a global, consumer-focused campaign that placed the brand at the heart of the cancer research journey.
Situation
Thermo Fisher Scientific’s Life Sciences Solutions Group (LSG) is a product portfolio that includes Molecular and Protein Biology products, Applied Biosystems and Invitrogen™ products, along with everyday tools and services across the spectrum of research, medical diagnostics, and applied sciences.
In 2016, the LSG team recognized the imperative and opportunity to focus on the cancer research market: a large, diverse, and well-funded segment that was rapidly growing, but had yet to be claimed by a single company.
Working in partnership with multiple business units, they launched a global, customer-focused campaign, with the primary goal of shifting customers’ perceptions of Thermo Fisher Scientific from being simply a supplier of cancer research products to a vital partner in a customer’s research journey. In addition, they also sought to generate leads across LSG, create compelling, engaging content, provide thought leadership through insight-driven messaging, and develop and leverage their digital marketing capabilities.

