As the pandemic provided a perfect moment for establishing Virbela in the market, we developed the ‘Ready for virtually anything’ positioning statement, which encompasses the company’s strength in paving the way to remote working and to the company’s foray into the metaverse.
The original logo was not doing justice to Virbela’s brand identity, so we developed a new approach to represent the unique 3D worlds that Virbela creates. By placing a ‘V’ for ‘Virbela in the middle of the logo, surrounded by rounded wave patterns forming a multi-layered globe, we created a 3D effect to represent Virbela’s virtual worlds.
We kept the primary RGB colors while adding a modern spin through soft gradients and a slightly more muted palette. Now, the waveforms create energy and movement, reflecting agility, and illustrating the collaboration we enable for customers – empowering them for virtually anything.
To give Virbela a new and improved online presence, we created a new website reflecting the dynamic and playful nature that is inherent to the company through bright gradients and wavey forms that bring each page to life.
Finally, we crafted a brand-new Playbook that binds all the brand identity elements, so the creative teams at Virbela can easily follow the step-by-step guides on how it all comes together.