We developed a powerful yet extremely intuitive chatbot to help customers book a car for a test drive on Audi’s websites or via Facebook Messenger. Like a chat, the bot asks what kind of car a buyer is interested in (model, transmission, fuel efficiency) – and it connects to Audi’s booking platform and their fleet of available cars. A buyer can even carry on a conversation across platforms, beginning the chat on a mobile phone and then picking it back up on a desktop, in the same spot!
The chatbot assistant can:
After the chatbot books the test drive, a local sales representative receives an alert and calls the customer to further confirm the appointment. The bot can also offer discounts on the new car or aftermarket services.
The chatbot is also an incredible customer intelligence tool, gathering valuable insights throughout the process. With a simple cookie, Audi can learn what customers did after booking a test drive. Do they look at other models? Did they check out pricing or additional features? More than just a talker, our chatbot is a teacher.