Our Client’s Vision
In clinical trials, every detail of every shipment matters — especially when you’re dealing with temperature-sensitive products. This is why Thermo Fisher Scientific needed a way to keep a close eye on every delivery aspect, making sure there are no delays, temperature swings, or security issues that could compromise the chain of custody. They wanted a high-tech, real-time tracking system that gives clinical trial teams complete peace of mind and the ability to act before any hiccups occur. After they had it developed, they needed to promote it and they called on us.
How We Made It Happen
We set out to create a video that took a deep, technical solution and turned it into an effective, relatable, and catchy story. Our team captured precision-driven UI recordings to show how the Real-Time Track & Trace Platform works — spotlighting everything from sensor-based tracking and customizable alerts to predictive analytics that flag potential issues before they escalate. We paired these visuals with futuristic digital animation and a mission-focused narrative that made complex logistics feel simple and impactful. Working closely with Thermo Fisher’s experts, we refined our script and visuals to ensure that even the most esoteric details were clear yet impressive.
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