Our Client’s Vision
Meta (aka Facebook) wanted to create videos for their Portal product that feel warm, approachable, and genuinely helpful. They needed a friendly, step-by-step guide that simplifies the unboxing and setup process while highlighting key features like straight forward configuration, seamless app integration, and smart accessibility. In short, they wanted content that had a broad appeal — from tech enthusiasts to grandparents — and make them excited about using Portal to connect with loved ones.
How We Made It Happen
We crafted two complementary videos that tell the Portal story like a friend would in a casual conversation. In the first video, we walked users through unboxing and setting up Portal — from removing the packaging and connecting the charger to configuring Wi-Fi and activating accessibility features. With calm narration and playful on-screen text, we ensured every step was clear and inviting. In the second video, we focused on enhancing the user experience by showing how to add and manage apps, making it easy even for not very tech-savvy users to personalize their device. Our approach was about authenticity and simplicity, turning technical instructions into a relatable and engaging experience.
See more videos