Honeywell PPE – Brand Awareness Campaign
A paid media campaign to boost awareness of Honeywell’s PPE line and drive high-quality site traffic.
Situation
Honeywell’s PPE division sought to elevate its “Your Greatest Asset is You” message and drive purchases through a focused digital campaign. The brand needed to reach two distinct audiences — on the one hand B2C DIY enthusiasts, small contractors, and professionals, and on the other hand B2B retailers and wholesalers — across US and Canada. With a goal split between brand awareness and demand generation, the challenge was to design and execute a content and media strategy that would deliver both deep reach and high-intent engagement.
Solution
We applied an integrated, multi-channel media strategy designed to balance broad awareness with meaningful engagement. Drawing on our experience in both B2B and B2C campaign execution, we activated a tailored mix of digital platforms to effectively reach professional users, DIY consumers, and decision-makers in the retail and wholesale space across North America.
To maximize engagement, we designed a number of high-impact visuals, including a custom video (which can be seen at https://transiris.com/services/video/). These assets emphasized Honeywell’s core message — “Your Greatest Asset is You” — reinforcing themes of safety, trust, and professional performance. The assets were personalized to resonate with each audience segment, while our media planning team ensured strategic delivery across high-impact digital environments.
Ongoing performance tracking and optimization allowed us to adapt quickly and keep the campaign aligned with engagement and visibility goals — ensuring Honeywell’s brand remained top of mind throughout the initial three-month push.
Outcome
The campaign delivered strong visibility and high-quality traffic, meeting the dual goal of boosting brand awareness and driving meaningful engagement across both consumer and professional segments.