To bring the Unica implementation/integration project back on track, Cisco looked for a true expert with both the Unica technology and implementation of marketing platforms in general.
Transiris rebooted the entire Unica implementation project from scratch, this time with clear requirements, an expertly devised architecture, and solid project management methodology.
Transiris experts devised separate tracks for the technical (re)implementation, the data integration, the changeover procedures, and the training of personnel with the new technology. Each track was managed based on the assumption that the other tracks will succeed, and progress and backlog was monitored closely, shifting expert resources to the areas in need.
As the Cisco marketing organization is global, a change management team (or “tiger team”) was formed to assist with support and ramping up post-implementation in each geography with a concentration of marketing personnel: North and South America, EMEA, India, China, and APAC.