Ranked #8 on the Inc. 5000 list of America’s fastest growing companies and backed by $1B in funding led by the SoftBank Vision Fund, Flexport is disrupting the freight forwarding industry with a first-of-its-kind combination of powerful cloud technology and data analytics, physical logistics infrastructure, and supply chain expertise.

Flexport needed to break away from legacy forwarders with a brand narrative and design identity that is at-once thought provoking, buzz worthy and human. In the process, it sought to change the conversation from what was traditional freight forwarding to something modern and tech driven.

We tapped into the market’s dissatisfaction and its craving for something different by introducing the idea of an Operating System for Global Trade – a strategic operating model for global freight forwarding that combined tech, infrastructure and expertise to bring newfound visibility and control.

The effort has positioned the brand and business for continued exponential growth and delivered off-the-charts marketing engagement, lead generation, and pipeline influence. Though years – in some instances decades – younger than well-entrenched legacy competitors, Flexport is now the talk of the industry and clearly the new brand to beat.