We used a series of impactful videos to motivate and inspire donations throughout the fundraising campaign. The Transiris video production department crafted a launch video to announce and promote the initiative, urging eXp agents to donate. We interspersed footage of the communities that donors would be helping, the houses New Story would help build and personal appeals from eXp founder Glenn Sanford and eXp Global President Michael Valdes.

We then scripted and produced a series of progress appeals to inspire further donations, featuring uplifting footage of the new homes and families that had been positively impacted by the homebuilding project.

To compel agents to donate in the last weeks of the fundraising drive, we created a sequence of bitesize videos for eXp social media to create a sense of urgency and raise more donations. These counted down the number of homes till to be funded, consecutively counting down the last five homes across five separate videos.