We used Power BI to acquire, structure, aggregate, and visualize the operational and performance data to provide marketing insights critical for decisions and for budget allocation processes. We connected the relevant channels including Adobe Analytics, Adobe Advertising Cloud, Salesforce, and corporate data warehouses and automated exports to achieve near real-time updating of the newly developed dashboards.
We built dashboards to cover Quote to Cash and Search Engine Marketing, providing marketing reps with the insights needed for optimizing performance across their marketing campaigns. We also created full funnel marketing dashboards to aid key business decisions and assist in improving conversions. We brought together CRM systems into a single, clear view, audited and fully automated the reporting processes internally and ensured consistency.